Dior sales have reportedly dropped by 20% since Prince Harry wore a custom-made suit by the brand to the coronation of King Charles III. The suit, which was reportedly worth £20,000, was widely criticized by fashion critics, who called it "overly casual" and "unbecoming of a royal occasion."
The report also claims that Dior has been blacklisted by some retailers, who are reluctant to stock the brand after Harry's controversial outfit choice. Dior has not yet commented on the report.
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Harry's decision to wear a Dior suit to the coronation was seen by some as a way of asserting his independence from the royal family. However, it seems that the move may have backfired, as it has led to a decline in sales for the brand.
It remains to be seen whether Harry's decision to wear a Dior suit will have a lasting impact on the brand. However, it is clear that the move has not been well-received by everyone.
Here are some of the reasons why Dior sales may have dropped after Harry's coronation outfit:
The suit was widely criticized by fashion critics.
Some retailers are reluctant to stock the brand after Harry's controversial outfit choice.
Harry's decision to wear a Dior suit may have been seen by some as a way of asserting his independence from the royal family.
It is important to note that these are just some of the possible reasons for the drop in Dior sales. It is also possible that there are other factors that have contributed to the decline